11 Jul 2018

What is internal linking in SEO? How interlinks help to increase Blogger traffic.

Website SEO, the Important term to do if you want to increase your blog traffic and to increase the Google page ranking. We all search on the internet for the effective tips and tricks for Search engine optimization which help to increase your blog traffic And you find numbers of tricks but not all technique works for you.

The golden rule to increase your blog traffic is your website content with a targeted keyword, Content is the only thing which gives you huge organic traffic as well as the good reputation to your blog in your readers. To add more value into this use of internal linking small but most effective SEO strategy. Internal linking is the best way to redirect targeted traffic to other pages within your domain without losing the link juice.
Web Page Internal Linking Structure
Web Page Internal Linking Structure

 In this post, I will explain to you what is the internal linking and what is its benefit.

What is internal linking?

In a simple word, Internal linking means provide a normal hyperlink from one page to any other page within the same domain. Internal linking is used to navigate the reader from one page to another whos content are may be related to each other.
for example, if you write the blog post related to Affiliate marketing then you can provide a link to page Hostgator affiliate marketing Program because both pages are related to Affiliate marketing.

How Interlinks help to increase Blogger traffic

Decrease the website bounce rate

Bounce rate is a factor that is measured by Google by percent of visitors who leave your website after viewing a single page this will cause a bad affect on your website ranking. Internal Linking help to keep visitor engaging with your website longer as they navigate through other related pages. This will help to lower your website bounce rate and improve the Google page ranking.

Internal Linking For SEO

A top search engine like Google, when crawling your website for the content internal link building helps to understand the relationship between the content of your website. The crawler is designed to work like humans they pass through every linking page and it helps to index the page. Internal linking helps crawler to understand you're pointing to the other related content within your website.

Also, Read - 7 Best Search Engine Optimisation Tips to Improve Google Page Rank

Internal link for Improve Page rank

Higher page rank is important to get higher organic traffic from the search engine. Google give page rank to any website page is dependent upon the number of backlinks that page has. A higher page rank website page transfers the targeted traffic with a link juice to other pages which are the internal link. It helps to get better rank to these pages in search engines due to a flow of link from the highest page rank page.

Also, Read -  How To Improve Your PageRank

Internal Linking for Improve Page Views.

Now we know that internal linking is used to redirect the user to other pages to find more interesting and useful content within your website. This will help to build more attachment for the user with your website. This helps to increase the conversion rate of your website. More readers attach to your website means the increase in the page view.

Internal Linking to Pass the link juice.

From the SEO point of view, both internal and external links are important. external links basically the backlinks which give the traffic from the external source. The internal link is used to pass link juice to other pages within your website and help the user to navigate to your website

How To Build Internal Linking

1. Check Related page on the website

Internal Linking is more beneficial if the linking page content is related to each other. If your website is big and you have the maximum number of the post then it is easy to do internal linking. With the help of the Google search engine, you can easily find the post which is related to the search keyword.

The search result will display all the post related to your keyword you can choose the article which is a perfect fit for internal linking.

Note - Avoid adding the internal link to the Homepage.

2. Hyperlink Text

internal_link_post

Internal link Post

The Hyperlink text which redirects the user to other pages. This will be the entry point so use descriptive and relative text which relates to your post this will help the user to get more information about the topic. Using short text links like "Click Here" or " Check this" is not very helpful to the user as well as to search engines.
Internal linking you can use the keyword Phrase from the post content or you can use the entire post link with the post title.

3. Always Use Valid Link.

It is very good practice to provide a valid internal link if you don't have the related page then don't add any irrelevant page link. Internal linking is used to provide additional information and it should be natural. The link page should be relevant to the destination post then only it provides value to your website.

4. Number of Internal Links

There is no exact number for how many internal links you can add in a single post. The internal link is used to provide additional information about the topic so try to keep a reasonable link that will not confuse the reader about the topic.

Final Thought

This post will help to understand how Internal linking is used and its advantages. Internal linking is a simple SEO strategy to navigate the readers to use a website that can help to improve page rank and Improve website traffic. But it all depends on the quality content to keep adding quality content to your website.

Please share your thought and doubt in the comment section.

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